The most vivid "AHA" moment I can remember was on vacation (for me) at a conference (for my husband) on South Padre Island. One of the members of the conference was to "run" for office and needed a campaign slogan. Since I was a "creative" it was decided that I could easily come up with a slogan, thereby settling high expectations and a total creative block on me--for something I really didn't want to do in the first place.
There was no time constraint since the election was months away, but I really wanted this off my plate so I could enjoy the beach and the ocean--thereby setting my own insufferable and resentful attitude toward the task. The candidate's name was Campbell. I took a notebook and sat out by the pool waiting for inspiration to strike . . . and . . . it did.
Campbell's Super became the campaign slogan.
